Using those facts, he’ll craft a single sentence for each prospect that can be slotted straight into a template email. Rex spends two hours at a time on LinkedIn picking out key facts about his prospects. Do your research in batches when personalizing So there’s little point in sending a similar email but with a much less compelling offer. The offer is the reason that these messages are successful.
HUBSPOT EMAIL TEMPLATES FREE
Some of the most effective emails involve special offers - things like free trials and big discounts. Ask if it makes sense to use an offer template Much like the countless meme formats on Twitter, there’s nothing wrong with taking a winning format and iterating on it. But you should absolutely use them as creative inspiration. Or you might have seen some great examples posted on LinkedIn. Templates should be for creative inspiration rather than ripped offĬhances are you receive plenty of cold emails yourself. No doubt the email copy played a part in the success rate, but so did the industry, the product, the price point, the location, and dozens of other factors. What works for one business won’t necessarily work for youĭon’t take those articles saying, “This Email Template Drove $1M in Net New Sales in Three Months” at face value. But what about more complex scenarios, like cold outreach? Should you ditch the templates altogether? Absolutely not but using them requires a little more effort on your part. Rex most commonly uses templates for highly repeatable messages – things like meeting follow-ups. Templates are best used for repeatable messages I’ve summarized some of the key takeaways below, but watch the video below if you want to learn more. Rex Biberston shared a few tips with me in a video call. You can save your favorite templates directly in Mailshake so you and your teammates can use the best-performing emails again and again. So how should you use cold email templates? Which emails are they best suited for use in? And what degree of editing do they require for best results? Buyers are savvy they can tell when they’re being hit with a template rather than a genuine, personalized email and they’re unlikely to be impressed. (In fact, it’s a great way to land in the spam folder.) No sales rep should expect to simply paste a template into a blank email, swap in their prospect’s name, hit “send,” and expect to see results. They can inspire you to create email copy that engages your prospects and persuades them to take action and they can help you speed up your results at the same time.Ĭopypasta never works. How to Use Cold Email Templates Effectively Try these 15 to see what works and what’s relevant for you and your audience. It’s not a finished product, but it does provide the bones you need to supercharge your outreach. Ultimately, remember that an email template is a starting point. Start with a genuine compliment about a recent achievement or accomplishment, paint a rosy picture of all they could achieve on a regular basis with your product, and then encourage and compel them to take action. Praise-Picture-Push (PPP)Ī little sincere flattery never hurts, especially if you can use it to reinforce how much recipients could be accomplishing with your solution. And busy people will appreciate the courtesy. It demonstrates that you’ve at least done a bit of research into who you’re contacting, and have matched your product to their business model - you’re just not 100% sure whether the person you’re reaching out to is the best person to deal with. That’s because these sorts of emails rarely give you a reason to help the sender out. I’ll also bet that you almost never respond. I’m guessing that, like me, you receive tons of emails that ask you to point the sender in the right direction of the most relevant person. (Plus, shorter emails work well on mobile devices, and they’re obviously getting increasingly popular.) You don’t literally have to cut your message down to only three sentences your intro, description, your ask – but you should try and keep it as close to that number as possible. It uses social proof as evidence of how this proposition has worked for others.Īs the name implies, this template takes a less-is-more approach (to be considerate of busy prospects), and it delivers an excellent reply rate.The email body quickly describes what the sender can offer the prospect (100 new customers) and what they need from them (10 minutes of their time).The email subject line highlights an attractive proposition, but leaves enough to the imagination to make the recipient want to open the email and learn more.This cold email template reportedly generated a 57% open rate and a 21% response rate (some excellent conversion rates!), likely because: Template from: Heather R Morgan, writing for HubSpot
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